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Going beyond paper!

Customer Trust of a Salesperson

By Doug Hall Author of Meaningful Marketing Building trust with customers is most critical to sales success. It’s commonly thought that becoming likeable by customers is the most important trait. But, research indicates that likeability is the least important when it comes to creating rapport with customers. Researchers asked 187 industrial buyers to rate the…
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A Pen’s Point of View

With so many different pen types and labels, choosing the right pen is actually a lot harder than it seems. It’s more than just randomly choosing something to write with. In addition to the pen itself, you also have to decide on the point size, type of ink, and color options. These characteristics can help…
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